Krumlov Tower
A complete web re-design for an exceptional accommodation
Our goals:
- Attract international clientele
- Create a new visual to make the website more attractive
- Design a simple, fully-automated online reservation system
How we achieved it?
![Změna jména Penzionu ve věži na KrumlovTower.com](https://www.netmagnet.cz/wp-content/themes/netmagnet/img/references/krumlov-tower/rebrand.png)
Rebranding
The tower has been used for accommodation purposes since 1990, but with the new owner came the need for re-branding. With international clientele being the main target group, we renamed original Pension ve věži as Krumlov Tower (Krumlovska věž) to make it stand out among its competition, creating a mental association with the historical castle tower of Cesky Krumlov.
![Prezentace pro KrumlovTower.com](https://www.netmagnet.cz/wp-content/themes/netmagnet/img/references/krumlov-tower/prezentace-1.png)
![Prezentace pro KrumlovTower.com](https://www.netmagnet.cz/wp-content/themes/netmagnet/img/references/krumlov-tower/prezentace-2.png)
Unique Design
We always strive to understand our client`s vision first to faithfully transform it to a new design. At the beginning we collected various inspiration, design elements and a number of different solutions that resonated with our idea for a solution. Once we presented our vision to the client and brainstormed together, we created the basic structure of the website.
![Prototyp designu KrumlovTower.com](https://www.netmagnet.cz/wp-content/themes/netmagnet/img/references/krumlov-tower/design-1.png)
![Prototyp designu KrumlovTower.com](https://www.netmagnet.cz/wp-content/themes/netmagnet/img/references/krumlov-tower/design-2.png)
Brand Visual
As a vital part of our rebranding efforts, we decided to come up with a new visual that would represent the new face of Krumlov Tower. The entire new design evolves around the feeling of historical legacy combined with the luxury of modern times.
![Fonty KrumlovTower.com](https://www.netmagnet.cz/wp-content/themes/netmagnet/img/references/krumlov-tower/fonty-1.png)
![Fonty KrumlovTower.com](https://www.netmagnet.cz/wp-content/themes/netmagnet/img/references/krumlov-tower/fonty-2.png)
Typography:
We felt that the combination of Sorts Mill Goudy and Montserrat meet our artistic purpose (poznámka: what purpose? please elaborate).
![Barvy KrumlovTower.com](https://www.netmagnet.cz/wp-content/themes/netmagnet/img/references/krumlov-tower/barvy-1.png)
![Barvy KrumlovTower.com](https://www.netmagnet.cz/wp-content/themes/netmagnet/img/references/krumlov-tower/barvy-2.png)
Colors and Illustrations
All the colors were chosen carefully to match photos of the interior. The illustrations took inspiration in historical motifs that are now combined with icons of a modern design.
![Tvorba loga KrumlovTower.com](https://www.netmagnet.cz/wp-content/themes/netmagnet/img/references/krumlov-tower/logo-1.png)
![Tvorba loga KrumlovTower.com](https://www.netmagnet.cz/wp-content/themes/netmagnet/img/references/krumlov-tower/logo-2.png)
Logotype
The only thing that our client wished to preserve from the old visual was the old logo`s illustration of the tower. In response, we prepared a serious of variations on the original logotype to suit the new graphic visual.
![Fonty KrumlovTower.com](https://www.netmagnet.cz/wp-content/themes/netmagnet/img/references/krumlov-tower/phone.png)
Responsive mobile design
Given the new target audience of international clientele, a fast and user-friendly mobile version of the website was our priority.
![](https://www.netmagnet.cz/wp-content/themes/netmagnet/img/base/b2-a.png)
![](https://www.netmagnet.cz/wp-content/themes/netmagnet/img/base/b2-b.png)
Integration of the reservation system
As Krumlov Tower enables booking through multiple sites such as booking.com and AirBnB, it was necessary to find a way to synchronize all the external booking sites with client`s own online reservation system. We decided for Xotelia solution from French developers, which enables the owners to manage all their bookings from, for example, a single mobile device.
Do you want a new website as well? Let`s get in touch.