- Attract international clientele
- Create a new visual to make the website more attractive
- Design a simple, fully-automated online reservation system
How we achieved it?
The tower has been used for accommodation purposes since 1990, but with the new owner came the need for re-branding. With international clientele being the main target group, we renamed original Pension ve věži as Krumlov Tower (Krumlovska věž) to make it stand out among its competition, creating a mental association with the historical castle tower of Cesky Krumlov.
We always strive to understand our client`s vision first to faithfully transform it to a new design. At the beginning we collected various inspiration, design elements and a number of different solutions that resonated with our idea for a solution. Once we presented our vision to the client and brainstormed together, we created the basic structure of the website.
As a vital part of our rebranding efforts, we decided to come up with a new visual that would represent the new face of Krumlov Tower. The entire new design evolves around the feeling of historical legacy combined with the luxury of modern times.
We felt that the combination of Sorts Mill Goudy and Montserrat meet our artistic purpose (poznámka: what purpose? please elaborate).
Colors and Illustrations
All the colors were chosen carefully to match photos of the interior. The illustrations took inspiration in historical motifs that are now combined with icons of a modern design.
The only thing that our client wished to preserve from the old visual was the old logo`s illustration of the tower. In response, we prepared a serious of variations on the original logotype to suit the new graphic visual.
Responsive mobile design
Given the new target audience of international clientele, a fast and user-friendly mobile version of the website was our priority.
Integration of the reservation system
As Krumlov Tower enables booking through multiple sites such as booking.com and AirBnB, it was necessary to find a way to synchronize all the external booking sites with client`s own online reservation system. We decided for Xotelia solution from French developers, which enables the owners to manage all their bookings from, for example, a single mobile device.
Do you want a new website as well? Let`s get in touch.